How To Name Your Architectural Firm
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A friend of mine once said to me that the best names for architectural firms are non-generic names. Preferably personal names, giving examples such as;
- Skidmore, Orwings and Merill (SOM)
- Foster + Partners
- Zaha Hadid Architects (ZHA)
- Adeniyi Coker Consulting Limited (ACCL)
- James CubbitArchitects (JCA)
- Adjaye Asociates
- Kere Architecture.
These names are business-like and classic. Yes, but can also be said to be boring and uninspiring.
To learn how to come up with a creative name for your architecture firm, you should read this post by life of an architect.
My Firm’s Name Evolution
Before I explain why I named my firm beautiful buildings, let me first talk about the name transition.
The first name I ever used for architectural services was e-mage. This was so because then I was majorly offering 3D visualization services.
I derived the name from the phrase Ehimen’s- 3D images (named after me). Which coincidentally sounds tech-like.
Hearing E-mage, you are likely to think it meant electronic images, just like E-mail; electronic mails.
Which at that time best described the 3D visualized image services i was offering.
As time went on I needed to expand my services. Moving from 3D visualizations and renderings to conventional architectural services.
As well as collaborate with other professionals such as engineers, quantity surveyors and so on. Thus, I added Teamwork.
Then the firm became e-mage teamwork. I operated with this name for almost 5 years and through out this period this name sounded appropriate and professional.
During the period I offered 3D visualization services to architectural firms in Lagos, Nigeria, one of which was Play in Architecture.
I learnt a lot. Most of my architectural influences came from associating with ‘Play’ including the name.
The name in my opinion was informal, creative and gave direction to the practice.
It was almost like the mission of the firm that directed and guided every one. The meaning of the name was reflected in all its design output and I loved it.
Ultimately, this influence spurred me to redirect my practice in accordance with my expectations. This we started by changing our name to our mission and our ultimate goal.
Architecture as we know, has various schools of thought and paradigms. Some favour function, some structure, others aesthetics while some a combination of all.
Therefore, I settled with Beautiful Buildings to remind us of the paradigm that should excites us.
However, beauty in architecture surpasses form or appearance and can be made evident in function and structure.
We look forward to reading your comments on the above topic.
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