The blog post discusses the opportunities and challenges of showcasing architectural works on social media. It advises architects and designers to use a combination of images and words, include name/contact information on images, use quality images, update profile, tell good stories, use social media platforms that work for them, target audience, use hashtags and talk about themselves periodically to increase interest in their posts and attract more patronage. The post also mentions the most popular social media platforms for image sharing are Facebook, Twitter, Instagram, and LinkedIn and that pictures are easier to comprehend and remember than just words.