Rebranding for Success: How I Transformed My Architecture Firm’s Name

I am an architect who decided to change the name of my firm from “e-mage Teamwork” to “Beautiful Buildings” to spark curiosity. I previously offered 3D visualization services but expanded to conventional architectural services and collaboration with other professionals. I chose the name “Beautiful Buildings” as a reminder of the paradigm that should excite us, as beauty in architecture goes beyond form or appearance and can be evident in function and structure.

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